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Parfumswinkel, our story

About us

We, the brothers Jory and Dorian Hofs, wanted to bundle our knowledge to enter the online landscape of the beauty industry. We already owned a physical perfumery in Breda. This is how Parfumswinkel was created, a great synergy of IT, marketing, and product knowledge.

We have successfully won our first prize in 2014, namely: Best webshop in the category ‘Personal care’. This was only possible thanks to the effort of our enthusiastic team of colleagues at Parfumswinkel. Up until today, we do everything to make sure this still happens.

We have now grown into a team of 30 enthusiastic, committed employees. Together we ensure that Parfumswinkel is kept running. Our head office, where we meanly manage the online part, is located in Eindhoven together with the warehouse. From here we arrange everything that has to do with the website and all activities related to sending transactions. Good cooperation ensures that your order runs smoothly.

Parfumswinkel owns a physical store in Breda, where our employees are specialized in giving the right advice to the customer. With a wide range and the necessary product knowledge, they are always there for you!

Parfumswinkel has recently entered into a partnership with Mooi Parfumerie, one of the biggest perfumery franchise organizations in the perfumery market. Parfumswinkel is part of the Dutch Beauty Group together with Mooi. The online and offline combination enables us to optimize our position in the market and to respond better to the needs of our customers.

Love for quality and advice

Because we have a physical perfumery in Breda we show that we have a wide product range and we have knowledge about our products. Our staff in de shop is trained and we regularly invite promotors who give skin and/or make up advice in the shop. At Parfumswinkel you always find a large range of products. Our product range consists of a variety of top brands in various price range, like: Lancôme, Clinique, Estée Lauder, Yves Saint Laurent, Biotherm, Amouage en Sisley.

Parfumswinkel Parfumerie
Wilhelminastraat 25
4818SB Breda

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Park Forum 1045
5657 HJ Eindhoven
The Netherlands

Privacy Policy

This Privacy Policy applies to all personal data that Parfumswinkel processes from its customers. If you register with Parfumswinkel or send personal information to Parfumswinkel for any other reason, you give permission to process your personal data in line with this document. Please read this Privacy Policy carefully and keep a copy in your administration.

 1. Data Protection Officer

The person responsible for processing personal data at Parfumswinkel is:

Dorian Hofs
Het Schakelplein 12
5651GR Eindhoven

Dorian Hofs is the Data Protection Officer at Parfumswinkel.

Please contact Dorian Hofs via our customer service at [email protected].

 2. What information does Parfumswinkel process, and for what purpose?

2.1 In the context of your registration, the following personal data is processed:

a) Gender
b) First and last name
c) Address
d) Email address
e) Date of birth
f) Telephone number
g) Newsletter preference
h) Business (company name) or private
i) Password (encrypted)
j) Shopping and purchase behavior (order data)

2.2 Parfumswinkel processes the aforementioned personal data for the following purposes:

a) Your gender, first and last name, address, email address and date of birth are used to contact you about your account or cancellation thereof, for the provision of information requested by you or for processing information obtained from you. Your telephone number is only processed by our customer service, for example, when you call us or when you use our WhatsApp service.

b) Your name, gender, date of birth, address and email address are used to send out invitations and information about services, activities and surveys organized by us as part of your membership.

c) Your gender, first and last name, address, email address, telephone number and company name (if applicable) will be used to fulfill the services requested by you, the customer. Parfumswinkel processes this data as it is necessary for entering into a contract agreement.


With your permission, Parfumswinkel will use your name and email address to send you its monthly email newsletter containing information about activities, services, and membership of the organization. With your permission, order data can be used to customize your newsletter so that it is more interesting and up-to-date. You can cancel this mailing at any time by using the unsubscribe link at the bottom of the email or on your profile page.


As Parfumswinkel uses tracking cookies, it is obliged to ask users to opt in. Article 11.7a of the Telecommunications Act stipulates that the use of cookies - with exceptions - is only permitted if the user in question is given clear and complete information, and has given permission.

When visiting the Parfumswinkel website, you will receive a notification asking you to opt in.

IP addresses

Parfumswinkel stores IP addresses and links them to orders. This is done to trace back a user and take measures such as blacklisting in case fraud is detected by one of our processors. More information about our processors can be found under 4.2.

2.3 We do not through our website and/or services intend to collect data about website visitors who are under 16 years of age, unless they have permission from their parents or guardians. However, we are unable to check whether a visitor is over 16 years of age. We ask parents to please be involved in the online activities of their children in order to prevent data about them being collected without parental consent. If you think that we have collected personal information about a minor without this permission, please contact us at [email protected] and we will delete this information.

2.3 Parfumswinkel may anonymize personal data and use it on an aggregated and anonymous level for research purposes, to optimize its range of services and activities. The aggregated and anonymized data can never be traced back to you as an individual.

 3. Storage terms

3.1 Parfumswinkel processes and stores your personal data for the duration of your membership. Immediately after the aforementioned retention period, Parfumswinkel will destroy the personal data and/or anonymize them unless it is required by law (for example under the tax legislation) to store certain personal data longer. In the latter case, only these specific pieces of information will be retained during the required storage period.

 4. Security measures and processors

4.1 Parfumswinkel has taken the appropriate technical and organizational measures to protect your personal data. Your personal data is protected against unauthorized or unlawful processing and against unintentional loss, destruction or damage.

4.2 Parfumswinkel uses third-party services, so-called processors, for the processing of personal data. These processors process personal data exclusively on behalf of Parfumswinkel. Parfumswinkel has entered into a processor agreement with the processors in which the processor is obliged to comply with all obligations under the General Data Protection Regulation and this Privacy Policy. A list of our processors can be obtained from the Data Protection Officer.

4.3 Parfumswinkel keeps track of who can access personal data, and has an overview of the internal processors and associated accounts. Parfumswinkel does not process special personal data, and changes to personal data do not occur occasionally. For this reason, Parfumswinkel does not need to keep a register of data processing activities.

4.4 If there is a data breach, Parfumswinkel will register and document it and report the leak to the Dutch data protection authority immediately. If sensitive information such as address details or passwords have been obtained, customers will be informed immediately.

 5. Right of access and erasure and right to lodge a complaint

5.1 Using the membership administration portal (https://www.parfumswinkel.nl/customer/info/) you can submit a request to view (access), receive (right to data portability) or change (rectify) your personal data. To delete your data, please contact our customer service (customerservice@parfumswinkel.com). Parfumswinkel will process your request immediately or in any case inform you within one month about the follow-up given to the request. If Parfumswinkel rejects your request, the rejection will be explained to you.

5.2 If you wish to object to the (further) processing of your personal data as referred to in Article 2, you can contact customer service. Parfumswinkel will process your objection immediately and delete the relevant personal data, unless it is required by law to hold on to the data. In the latter case, Parfumswinkel will inform you.

5.3 If you have a complaint about the way Parfumswinkel processes your personal data or handles your requests, please contact the Data Protection Officer ([email protected]). You can also use your right to lodge a complaint with the Dutch data protection authority (www.autoriteitpersoonsgegevens.nl) or appeal to a competent court.

5.4 Any other questions or comments about this Privacy Policy must be directed to our customer service ([email protected]).

 6. Changes

This Privacy Policy may be altered from time to time. The changes will be announced at the website. We advise you to review the Privacy Policy regularly.

 7. Dutch data protection authority

Parfumswinkel is registered with the Dutch data protection authority (College Bescherming Persoonsgegevens). This is a public register. The register can be consulted publicly. Your personal data are processed according to the General Data Protection Regulation.

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