{{ Sms.titleProfile }}

Inloggen helpt ons om de webshop beter op jou af te stemmen en het geeft je toegang tot je persoonlijke gegevens.

Wachtwoord vergeten?
Nog geen account? Registreer nu!

Je bent ingelogd als {{ customerFullname }}

Weet je zeker dat je wilt uitloggen?
Mijn Parfumswinkel Mijn wensenlijst
Wishlist
{{text}}
Online Nederland geeft meer dan €1 miljard uit aan Black Friday

Black Friday heeft zich ontwikkeld tot een fenomeen in de Nederlandse e-commerce. Uit cijfers van het CBS en iDEAL blijkt dat de populariteit rondom Black Friday ieder jaar toeneemt. De enorme kortingen en het gemak van online winkelen trekken steeds meer Nederlanders naar de webshops. In de 9 dagen rondom Black Friday 2023 (de week ervoor en twee dagen erna) werd er bijna €968 miljoen extra uitgegeven vergeleken met het jaargemiddelde. Dit bedrag kwam volledig voort uit online aankopen, waarbij betalingen in fysieke winkels (via pin of contant) zijn uitgesloten. Dit betekent dat de online verkoop tijdens Black Friday 2023 al goed was voor bijna €1 miljard extra omzet.

Een recordjaar in 2024?

Als we naar de cijfers van 2024 kijken, wordt verwacht dat Black Friday dit jaar zelfs nog beter zal presteren. Uit voorlopige data blijkt dat er in 2024 tot nu toe al 9% meer online aankopen zijn gedaan dan in dezelfde periode van 2023. De totale waarde van deze aankopen ligt zelfs 15% hoger dan in 2023. Dit zijn duidelijke indicatoren dat de populariteit van online aankopen groeit. Als deze trend doorzet, is de kans groot dat Nederland tijdens Black Friday 2024 voor het eerst de grens van €1 miljard aan online uitgaven zal overschrijden.


Strategisch shoppen voor de feestdagen

Black Friday wordt door steeds meer consumenten strategisch gebruikt om optimaal te profiteren van kortingen, vooral met het oog op de feestdagen. 40% van de Nederlanders wacht bewust met Sinterklaas- en kerstaankopen tot Black Friday om zo voordelig mogelijk cadeaus in te slaan. Voor veel shoppers is Black Friday dus niet alleen een moment voor persoonlijke aankopen, maar ook dé kans om vroegtijdig te besparen op cadeaus voor de feestdagen. Dit gedrag toont een groeiend bewustzijn onder consumenten om slim gebruik te maken van kortingen en aanbiedingen.

Populaire producten tijdens Black Friday

Elk jaar staan bepaalde productcategorieën hoog in het lijstje van consumenten. In 2023 waren de meest populaire producten tijdens Black Friday:
• Schoenen: 29% van de consumenten kocht schoenen tijdens deze koopjesperiode.
• Bovenkleding: 26% koos voor kleding, vooral winterjassen en truien.
• Parfum: met 19% van de aankopen stond parfum op een solide derde plaats.

De hoge kortingen maken Black Friday een goed moment om luxeproducten, zoals parfum, voor een voordelige prijs aan te schaffen. Dit maakt Black Friday interessant voor webshops in de beauty- en modebranche, die een flinke omzetstijging kunnen verwachten.

De toekomst van Black Friday: is €1 miljard nog maar het begin?

Elk jaar zien we een aanzienlijke stijging in zowel de populariteit van Black Friday als het aantal online betalingen. Iets dat ooit begon als een Amerikaanse traditie, is inmiddels uitgegroeid tot een van de grootste winkeldagen in Nederland. Voor webshops is dit hét moment om met scherpe kortingen de aandacht van de consument te trekken, daarbij is de concurrentie hevig en kun je als bedrijf bijna niet achterblijven. De verwachting is dat de consument ook in de toekomst gebruik zal blijven maken van deze kortingsdag. De toenemende prijssensitiviteit en het gemak van online winkelen spelen hierin een grote rol.

De grote vraag voor 2024 is of Nederland daadwerkelijk de grens van €1 miljard aan online aankopen zal overschrijden. De cijfers laten een stijgende lijn zien en als deze trend doorzet, lijkt het erop dat we dit jaar samen deze nieuwe mijlpaal zullen doorkruisen. Van een eind aan deze groei lijkt nog geen sprake te zijn. We kunnen dan ook alleen maar gissen naar wat Black Friday brengt voor de jaren 2025 en daarna. Met een groeiende populariteit rondom Black Friday, een strategische consument en het gemak van online betalingen, is het niet ondenkbaar dat deze stijgende trend zich voorlopig blijft voortzetten en de €1 miljard ver achter zich zal laten.

Zelfs duurzame alternatieven, zoals Green Friday, lijken nauwelijks van invloed te zijn op de impact van Black Friday op de Nederlandse markt. Hoe Black Friday zich de komende jaren gaat ontwikkelen, is voor iedereen een raadsel, maar één ding is zeker: Black Friday blijft een dag om rekening mee te houden in het Nederlandse kooplandschap en de komende edities zullen naar verwachting wederom alle records verbreken.

Bij vragen, neem contact op via: [email protected]

Privacy Policy

This Privacy Policy applies to all personal data that Parfumswinkel processes from its customers. If you register with Parfumswinkel or send personal information to Parfumswinkel for any other reason, you give permission to process your personal data in line with this document. Please read this Privacy Policy carefully and keep a copy in your administration.

 1. Data Protection Officer

The person responsible for processing personal data at Parfumswinkel is:

Dorian Hofs
Het Schakelplein 12
5651GR Eindhoven
+31403041439

Dorian Hofs is the Data Protection Officer at Parfumswinkel.

Please contact Dorian Hofs via our customer service at [email protected].

 2. What information does Parfumswinkel process, and for what purpose?

2.1 In the context of your registration, the following personal data is processed:

a) Gender
b) First and last name
c) Address
d) Email address
e) Date of birth
f) Telephone number
g) Newsletter preference
h) Business (company name) or private
i) Password (encrypted)
j) Shopping and purchase behavior (order data)

2.2 Parfumswinkel processes the aforementioned personal data for the following purposes:

a) Your gender, first and last name, address, email address and date of birth are used to contact you about your account or cancellation thereof, for the provision of information requested by you or for processing information obtained from you. Your telephone number is only processed by our customer service, for example, when you call us or when you use our WhatsApp service.

b) Your name, gender, date of birth, address and email address are used to send out invitations and information about services, activities and surveys organized by us as part of your membership.

c) Your gender, first and last name, address, email address, telephone number and company name (if applicable) will be used to fulfill the services requested by you, the customer. Parfumswinkel processes this data as it is necessary for entering into a contract agreement.

Marketing

With your permission, Parfumswinkel will use your name and email address to send you its monthly email newsletter containing information about activities, services, and membership of the organization. With your permission, order data can be used to customize your newsletter so that it is more interesting and up-to-date. You can cancel this mailing at any time by using the unsubscribe link at the bottom of the email or on your profile page.

Cookies

As Parfumswinkel uses tracking cookies, it is obliged to ask users to opt in. Article 11.7a of the Telecommunications Act stipulates that the use of cookies - with exceptions - is only permitted if the user in question is given clear and complete information, and has given permission.

When visiting the Parfumswinkel website, you will receive a notification asking you to opt in.

IP addresses

Parfumswinkel stores IP addresses and links them to orders. This is done to trace back a user and take measures such as blacklisting in case fraud is detected by one of our processors. More information about our processors can be found under 4.2.

2.3 We do not through our website and/or services intend to collect data about website visitors who are under 16 years of age, unless they have permission from their parents or guardians. However, we are unable to check whether a visitor is over 16 years of age. We ask parents to please be involved in the online activities of their children in order to prevent data about them being collected without parental consent. If you think that we have collected personal information about a minor without this permission, please contact us at [email protected] and we will delete this information.

2.3 Parfumswinkel may anonymize personal data and use it on an aggregated and anonymous level for research purposes, to optimize its range of services and activities. The aggregated and anonymized data can never be traced back to you as an individual.

 3. Storage terms

3.1 Parfumswinkel processes and stores your personal data for the duration of your membership. Immediately after the aforementioned retention period, Parfumswinkel will destroy the personal data and/or anonymize them unless it is required by law (for example under the tax legislation) to store certain personal data longer. In the latter case, only these specific pieces of information will be retained during the required storage period.

 4. Security measures and processors

4.1 Parfumswinkel has taken the appropriate technical and organizational measures to protect your personal data. Your personal data is protected against unauthorized or unlawful processing and against unintentional loss, destruction or damage.

4.2 Parfumswinkel uses third-party services, so-called processors, for the processing of personal data. These processors process personal data exclusively on behalf of Parfumswinkel. Parfumswinkel has entered into a processor agreement with the processors in which the processor is obliged to comply with all obligations under the General Data Protection Regulation and this Privacy Policy. A list of our processors can be obtained from the Data Protection Officer.

4.3 Parfumswinkel keeps track of who can access personal data, and has an overview of the internal processors and associated accounts. Parfumswinkel does not process special personal data, and changes to personal data do not occur occasionally. For this reason, Parfumswinkel does not need to keep a register of data processing activities.

4.4 If there is a data breach, Parfumswinkel will register and document it and report the leak to the Dutch data protection authority immediately. If sensitive information such as address details or passwords have been obtained, customers will be informed immediately.

 5. Right of access and erasure and right to lodge a complaint

5.1 Using the membership administration portal (https://www.parfumswinkel.nl/customer/info/) you can submit a request to view (access), receive (right to data portability) or change (rectify) your personal data. To delete your data, please contact our customer service (customerservice@parfumswinkel.com). Parfumswinkel will process your request immediately or in any case inform you within one month about the follow-up given to the request. If Parfumswinkel rejects your request, the rejection will be explained to you.

5.2 If you wish to object to the (further) processing of your personal data as referred to in Article 2, you can contact customer service. Parfumswinkel will process your objection immediately and delete the relevant personal data, unless it is required by law to hold on to the data. In the latter case, Parfumswinkel will inform you.

5.3 If you have a complaint about the way Parfumswinkel processes your personal data or handles your requests, please contact the Data Protection Officer ([email protected]). You can also use your right to lodge a complaint with the Dutch data protection authority (www.autoriteitpersoonsgegevens.nl) or appeal to a competent court.

5.4 Any other questions or comments about this Privacy Policy must be directed to our customer service ([email protected]).

 6. Changes

This Privacy Policy may be altered from time to time. The changes will be announced at the website. We advise you to review the Privacy Policy regularly.

 7. Dutch data protection authority

Parfumswinkel is registered with the Dutch data protection authority (College Bescherming Persoonsgegevens). This is a public register. The register can be consulted publicly. Your personal data are processed according to the General Data Protection Regulation.
Wat is uw vraag?

Privacy Policy

This Privacy Policy applies to all personal data that Parfumswinkel processes from its customers. If you register with Parfumswinkel or send personal information to Parfumswinkel for any other reason, you give permission to process your personal data in line with this document. Please read this Privacy Policy carefully and keep a copy in your administration.

 1. Data Protection Officer

The person responsible for processing personal data at Parfumswinkel is:

Dorian Hofs
Het Schakelplein 12
5651GR Eindhoven
+31403041439

Dorian Hofs is the Data Protection Officer at Parfumswinkel.

Please contact Dorian Hofs via our customer service at [email protected].

 2. What information does Parfumswinkel process, and for what purpose?

2.1 In the context of your registration, the following personal data is processed:

a) Gender
b) First and last name
c) Address
d) Email address
e) Date of birth
f) Telephone number
g) Newsletter preference
h) Business (company name) or private
i) Password (encrypted)
j) Shopping and purchase behavior (order data)

2.2 Parfumswinkel processes the aforementioned personal data for the following purposes:

a) Your gender, first and last name, address, email address and date of birth are used to contact you about your account or cancellation thereof, for the provision of information requested by you or for processing information obtained from you. Your telephone number is only processed by our customer service, for example, when you call us or when you use our WhatsApp service.

b) Your name, gender, date of birth, address and email address are used to send out invitations and information about services, activities and surveys organized by us as part of your membership.

c) Your gender, first and last name, address, email address, telephone number and company name (if applicable) will be used to fulfill the services requested by you, the customer. Parfumswinkel processes this data as it is necessary for entering into a contract agreement.

Marketing

With your permission, Parfumswinkel will use your name and email address to send you its monthly email newsletter containing information about activities, services, and membership of the organization. With your permission, order data can be used to customize your newsletter so that it is more interesting and up-to-date. You can cancel this mailing at any time by using the unsubscribe link at the bottom of the email or on your profile page.

Cookies

As Parfumswinkel uses tracking cookies, it is obliged to ask users to opt in. Article 11.7a of the Telecommunications Act stipulates that the use of cookies - with exceptions - is only permitted if the user in question is given clear and complete information, and has given permission.

When visiting the Parfumswinkel website, you will receive a notification asking you to opt in.

IP addresses

Parfumswinkel stores IP addresses and links them to orders. This is done to trace back a user and take measures such as blacklisting in case fraud is detected by one of our processors. More information about our processors can be found under 4.2.

2.3 We do not through our website and/or services intend to collect data about website visitors who are under 16 years of age, unless they have permission from their parents or guardians. However, we are unable to check whether a visitor is over 16 years of age. We ask parents to please be involved in the online activities of their children in order to prevent data about them being collected without parental consent. If you think that we have collected personal information about a minor without this permission, please contact us at [email protected] and we will delete this information.

2.3 Parfumswinkel may anonymize personal data and use it on an aggregated and anonymous level for research purposes, to optimize its range of services and activities. The aggregated and anonymized data can never be traced back to you as an individual.

 3. Storage terms

3.1 Parfumswinkel processes and stores your personal data for the duration of your membership. Immediately after the aforementioned retention period, Parfumswinkel will destroy the personal data and/or anonymize them unless it is required by law (for example under the tax legislation) to store certain personal data longer. In the latter case, only these specific pieces of information will be retained during the required storage period.

 4. Security measures and processors

4.1 Parfumswinkel has taken the appropriate technical and organizational measures to protect your personal data. Your personal data is protected against unauthorized or unlawful processing and against unintentional loss, destruction or damage.

4.2 Parfumswinkel uses third-party services, so-called processors, for the processing of personal data. These processors process personal data exclusively on behalf of Parfumswinkel. Parfumswinkel has entered into a processor agreement with the processors in which the processor is obliged to comply with all obligations under the General Data Protection Regulation and this Privacy Policy. A list of our processors can be obtained from the Data Protection Officer.

4.3 Parfumswinkel keeps track of who can access personal data, and has an overview of the internal processors and associated accounts. Parfumswinkel does not process special personal data, and changes to personal data do not occur occasionally. For this reason, Parfumswinkel does not need to keep a register of data processing activities.

4.4 If there is a data breach, Parfumswinkel will register and document it and report the leak to the Dutch data protection authority immediately. If sensitive information such as address details or passwords have been obtained, customers will be informed immediately.

 5. Right of access and erasure and right to lodge a complaint

5.1 Using the membership administration portal (https://www.parfumswinkel.nl/customer/info/) you can submit a request to view (access), receive (right to data portability) or change (rectify) your personal data. To delete your data, please contact our customer service (customerservice@parfumswinkel.com). Parfumswinkel will process your request immediately or in any case inform you within one month about the follow-up given to the request. If Parfumswinkel rejects your request, the rejection will be explained to you.

5.2 If you wish to object to the (further) processing of your personal data as referred to in Article 2, you can contact customer service. Parfumswinkel will process your objection immediately and delete the relevant personal data, unless it is required by law to hold on to the data. In the latter case, Parfumswinkel will inform you.

5.3 If you have a complaint about the way Parfumswinkel processes your personal data or handles your requests, please contact the Data Protection Officer ([email protected]). You can also use your right to lodge a complaint with the Dutch data protection authority (www.autoriteitpersoonsgegevens.nl) or appeal to a competent court.

5.4 Any other questions or comments about this Privacy Policy must be directed to our customer service ([email protected]).

 6. Changes

This Privacy Policy may be altered from time to time. The changes will be announced at the website. We advise you to review the Privacy Policy regularly.

 7. Dutch data protection authority

Parfumswinkel is registered with the Dutch data protection authority (College Bescherming Persoonsgegevens). This is a public register. The register can be consulted publicly. Your personal data are processed according to the General Data Protection Regulation.
Wat is uw vraag?